Dove Men+Care Hypertargeting

Launch Date: Oct. 6, 2016
Company: Carrot Creative
Role: Associate Producer
Skills: Production, Project Management
Systems: Smartsheet, Basecamp

In 2016, Carrot and Unilever had a large relationship which included their ice cream portfolio as well as soap brands like Dove Men+Care. In terms of dollars, Dove Men+Care was our largest Unilever brand.

Our client requested we create key visuals for an ad campaign targeted at specific types of men, and we delivered just that. As a producer on the project, I helped manage the budget and timeline.