#RoombaReaction Holiday Campaign

Launch Date: Dec. 4, 2014
Company: Carrot Creative
Role: Associate Producer
Skills: Production, Project Management, Social Media
Systems: Basecamp

Still in the early years of the robo-vac era, we produced a full-service campaign for iRobot, including asset production and a social media contest backed with paid media. I oversaw the contest, working with vendors and the asset production team to plan the content calendar. The contest was a massive success, resulting in over 1,000 photo submissions and 10,000 new Facebook fans.