DeMarini CWS #WeaponsDrop

Launch Date: Jun. 16, 2014
Company: Carrot Creative
Role: Senior Content Producer
Skills: Social Media, Sports
Systems: Adobe Photoshop

This social campaign gained so much traction that DeMarini’s following and average engagement per post more than doubled in 10 days. I creative directed the shoot, wrote the copy, and managed the campaign from start to finish. Having a true understanding of the brand’s audience (teenage baseball fanatics) paid off in a big way for the brand. These two posts from the campaign are some of the most popular pieces DeMarini has ever posted.