Wilson Baseball & DeMarini Community Management


Launch Date: Jan. 2, 2013
Company: Carrot Creative
Role: Senior Content Producer
Skills: Social Media, Sports
Systems: Basecamp, Adobe Photoshop

My first assignment at Carrot was to manage social accounts for Wilson Sporting Goods, specifically their baseball and volleyball accounts. Responsibilities included:
  • Client Services: Coordinating with the client daily
  • Customer Service: Responding to the communities' inquiries and comments
  • Strategy: Offering strategic recommendations to build the communities
  • Creative: Writing & producing content to share
  • Analytics: Reporting on the performance of the content (see: above)
To me, the work came naturally as I grew up playing these sports and understood the mindset of Wilson's fans.